GIVING AWAY $1,000,000 throught a game of rock, paper and scissors.
Around the world, lottery winners are celebrated each week and month. But not for us. After eight years, Changi Airport’s annual million-dollar prize draw event, Changi Millionaire, was becoming a relic of the past. Those who’d seen it once, had seen it all. Once the press stopped coming, people stopped caring. So, how did we end up reviving the world’s excitement?
We went on social media on the biggest night of its ninth year, and live-streamed the most intense tournament. Ever. One epic game of Rock Paper Scissors. For a cool million dollars. Our finalists were put in front of cameras blindfolded and yeah, there was even a referee to preside over the event.