Tokyo After Dark
Nike wants people in Japan to do more sports and decide to held Nike Tokyo After Dark, a celebration of different sports from futsal to wheelchair basketball and Cyber Boccia that’s held in a giant LED court.
To reach more fans than what the event can hold, we used Instagram Stories to celebrate the different sports and turn it into a gateway to find sports for you at
We created segments that showcase certain sport highlights, influencer message, overview of the sports, and UGC content.
Encouraging people in Tokyo to understand and try the new sports.