Nike wants people in Japan to do more sports and decide to held Nike Tokyo After Dark, a celebration of different sports from futsal to wheelchair basketball and Cyber Boccia that’s held in a giant LED court.
To reach more fans than what the event can hold, we used Instagram Stories to celebrate the different sports and turn it into a gateway to find sports for you at sportsfinder.nike.jp
A MODULAR DESIGN.
We created segments that showcase certain sport highlights, influencer message, overview of the sports, and UGC content. Encouraging people in Tokyo to understand and try the new sports.