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INCOME INSURANCE PRESENTS
A TRANSMEDIA HORROR EXPERIENCE ABOUT COVID TRAVEL
Singaporeans weren’t buying COVID travel insurance. So we used horror to remind them that catching COVID while travelling was still a nightmare.
We worked with Kelvin Tong, a legendary asian horror film director.
Together we created an 18-minute horror film that premiered on streaming and national TV.
Within days it was trending. Fans posted reactions and reviews and many shared their own travel horror stories.
Then, we turned the film into an escape room. Visitors could delve into the lore and solve puzzles to escape by learning about our coverage.