But we wanted to take fan engagement to a whole new level.
We created a first-of-its-kind three-dimensional digital puzzle experience that allows fans to unlock the Arcane champions within themselves, depending on how they solved the puzzle.
No apps, no downloads. Our puzzle was designed for mobile browsers using the most advanced WebGL authoring environment available.
SWIPE to see them all.
If you followed the rules, you were matched with Jayce, a straight-and-narrow scientist.
And if you used brute force, you got Vi… Someone who let her fists do the talking.
If you tried to deduce the answer based on well-hidden clues, you got Caitlyn, a brilliant detective and eagle-eyed sharpshooter.
If you tried to hack your way into the box, you got Jinx, a chaotic criminal and vandal.
Fans loved the immersive experience, sharing their own solutions on social, trying to figure out which steps they were missing. Users posted walkthroughs, tips and tricks and even unpacked the lore of the box.